ESPORTS AND GAMING
INTEGRATIONS

Marketing. Consulting. Events.

How
Who
CONTACT US
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What
How
Who
What is esports
Computer sport is a competition based on videogames, recognized in Russia as an official sport on par with football and hockey. It is difficult to ignore its growing popularity: leading press write about esports, it is spoken of on television and its' championship finals are gathering thousands of spectators in the stadiums.
The audience of esports fans in Russia
over 10 million*
from 18 to 34 years (54%)**
In our country there is the largest age group
people
among fans of esports
In the near future, we will see that every third resident of the country is somehow interested in esports
The audience is not only large, but also solvent, which is an unquestionable advantage for advertiser brands
*According to the Nielsen survey
**Mail.ru Group research
How we are working
Finding an approach to an audience inaccessible by traditional types of advertising became possible with the help of new marketing tools opened by esports.
We help companies to promote their services and products using the most effective types of advertising integrations.
How
Who
Tournaments under your brand
Integration into third-party projects
Esports organizations
Opinion leaders
Esports areas
Corporate events
We organize tournaments
Organizing your own competitions is the best way to draw attention to the brand and increase customer loyalty. Large companies use this tool as the main means of communication with esports audience.
We connect projects and sponsors
Esports is a vast video game culture that unites hundreds of millions of people around the world. Therefore, integration into third-party events and participation in various activities for this audience is another way to effectively promote the brand.
We work with teams
Support of esports teams, as in traditional sports, is one of the most popular promotion tools. Some companies buy and maintain their own teams in order to fully focus the attention of the audience on the brand.
Attracting Influencers
In addition to the athletes themselves, in Esports there are number of key opinion leaders influencing the audience's opinion: popular commentators, analysts, streamers, coaches, showmen, journalists and other media people who also help building communication.
Communicating with arenas and clubs
On average, a game club's visitor stays on site continuously for up to 4 hours a day, and arenas can reach 50,000 visitors a month. Advertising in such places is a great way to make the audience familiar with brand products.
We organize business events
We help solving all day-to-day tasks of a company of any level through games and Esports - business presentations, new product launches, team building, loyalty programs for employees and other.
Integration of the brand into the name of the tournament. ASUS ROG City Battles.
Advertising surfaces and demo zones. FIFA tournaments by Championat.com.
Product Placement. Red Bull in PUBG tournament.
Left
Right
Турниры под вашим брендом
Организация собственных соревнований - лучший способ привлечь внимание к бренду и повысить лояльность клиентов. Крупные компании используют этот инструмент как основной способ коммуникации с киберспортивной аудиторией.
How
Who
Who we are
Our team has vast experience in the gaming and Esports fields: from product integration to conducting our own large tournaments and events.
Tens of brands, hundreds of projects - this is our story.
DMITRY UDOTOV
MARTA MISHINA
PAVEL GOLUBEV
CEO
Marketing
Strategy
We are supported by
How
Whom
Who
ELECTRONIC MUSHROOM
CYBERSPACE
Studio live broadcasts and video production. Their customers include Ubisoft, EPICENTER, Blizzard, Black Star Gaming, Epic Games and others.
Popular esports arena in Moscow: 2,000 m2 of gaming space, more than 100 powerful computers, huge screens and an auditorium for 500 people.
Work with us
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